Fine Lines & Wrinkles

Skincare for fine lines and wrinkles, built on copper peptides and firming peptides dosed at the strengths used in the research. From our hero copper peptide firming creams to targeted peptide treatments, every formula here works on the lines, slack tone and thinning skin that come with age — without fairy-dusting the ingredients that do the work.

12 products

Frequently Asked Questions

What actually reduces the look of fine lines?

Three ingredient families have the evidence behind them: peptides, retinol and antioxidants — supported by hydration and daily SPF. What matters more than the name on the front is the DOSE: an active added at a trace level does nothing. Start with Firming Elasticity Repair, whose collagen-boosting peptides are carried at the concentration used in the research; for deeper lines and thinning skin, PRIME Face carries them above it.

What is the best face cream for deep wrinkles?

For set-in wrinkles and lost firmness in skin 40 and over, PRIME Face is our most advanced copper peptide wrinkle cream. For early fine lines and overall firmness, Firming Elasticity Repair is the place to start.

Does copper peptide help with wrinkles?

Yes — copper peptide has decades of literature associating it with collagen synthesis, which is why it anchors our anti-wrinkle creams Firming Elasticity Repair and PRIME Face.

Which product should I start with?

If you buy one thing: Firming Elasticity Repair. If your lines are set and your skin feels thin and fragile, PRIME Face. Around the eyes — where lines show first — PRIME Eye. To add turnover at night, the Retinol Serum.

What is the best eye cream for wrinkles and crow’s feet?

PRIME Eye is a copper peptide eye cream for crow’s feet, wrinkles and hooded lids. For fine lines plus dark circles, pair it with the Under Eye Rejuvenator, or browse the full Eye Care range.

Is there a serum for fine lines?

Yes — the Anti-Aging Super Serum is a lightweight copper peptide and peptide serum for fine lines, lost elasticity and dehydrated skin, worn under your moisturiser.

Retinol or peptides — which one?

They do different jobs. Retinol speeds cell turnover and stimulates collagen — powerful but it can irritate. Peptides signal repair without that irritation, so they suit sensitive skin and can be used morning and night. Many people use both: peptides in the morning, retinol at night — both are in the Serum Bundle.

Can I prevent fine lines in my 30s?

Yes — prevention beats correction. A morning vitamin C for antioxidant defence, a hyaluronic acid serum for hydration, a nightly retinol, and daily SPF is the groundwork.

Do I still need SPF if I use anti-wrinkle products?

Always. UV is the single biggest driver of visible lines, so unprotected sun exposure undoes the work of any anti-ageing routine. SPF every morning is non-negotiable.

How long before I see anything?

Hydration within days. Texture and tone at around four weeks. Line depth at eight to twelve weeks — the window our before/after photography is shot over. Anything promising overnight wrinkle removal is selling you a temporary tightening film.