Fine Lines & Wrinkles

Skincare for fine lines and wrinkles, built on copper peptides and clinically studied actives dosed at the strengths used in the research. From our hero firming creams to retinol, vitamin C and hyaluronic serums, every formula here targets the lines, slack tone and thinning skin that come with age — without fairy-dusting the ingredients that do the work.

13 products

Frequently Asked Questions

What actually reduces the look of fine lines?

Three ingredient families have the evidence behind them: peptides, retinol and antioxidants — supported by hydration and daily SPF. What matters more than the name on the front is the DOSE: an active added at a trace level, purely to appear on the ingredient list, does nothing. Start with Firming Elasticity Repair, whose collagen-boosting peptides are carried at the concentration used in the research; for deeper lines and thinning skin, PRIME Face carries them above it.

Which product should I start with?

If you buy one thing: Firming Elasticity Repair. If your lines are set and your skin feels thin and fragile, PRIME Face. Around the eyes — where lines show first — PRIME Eye. To add turnover at night, the Retinol Serum.

Retinol or peptides — which one?

They do different jobs. Retinol speeds cell turnover and stimulates collagen — powerful on established lines, but it can irritate. Peptides signal repair without that irritation, so they suit sensitive skin and can be used morning and night. Many people use both: peptides in the morning, retinol at night. If you want the pairing in one purchase, the Serum Bundle covers retinol, vitamin C and hyaluronic acid.

How long before I see anything?

Hydration within days. Texture and tone at around four weeks. Line depth at eight to twelve weeks — which is the window our before/after photography is shot over. Anything promising overnight wrinkle removal is selling you a temporary tightening film.