Why Many Moisturisers Underdeliver — and What to Look For

If your moisturiser feels nice but doesn't seem to do much, you're not imagining it. Many are built almost entirely around water, basic emollients and fragrance — pleasant, but with little to genuinely treat the skin.

Where ordinary moisturisers fall short

• They hydrate briefly but don't support the barrier long-term.
• They lack the active ingredients that address ageing or texture.
• Heavy fragrance can irritate sensitive skin.

What a great moisturiser does

It reinforces the barrier, delivers proven actives, and keeps skin comfortable for hours. In other words, it treats as well as moisturises — which is where copper peptides and thoughtful formulation come in. Read more on The Science page.

A moisturiser that works harder

Blue Copper 5 PRIME Face combines lasting hydration with copper-peptide anti-ageing technology — and its results are clinically documented. For very dry skin, Cream Extreme offers richer repair.

Frequently asked questions

Is fragrance in moisturiser bad?

Not for everyone, but fragrance is a common irritant for sensitive skin — fragrance-free or low-fragrance options are safer if you react.

How do I know if my moisturiser is actually working?

Look for lasting comfort, a stronger barrier (less tightness and flaking) and, over time, improvements in texture — not just an immediate nice feel.