Using a Retinol Face Serum for Smoother, Healthier-Looking Skin

A retinol serum is one of the most effective ways to deliver vitamin A's renewal benefits — concentrated, lightweight and easy to layer. Used thoughtfully, it's a cornerstone of smoother, more even-looking skin.

What retinol does

Retinol supports the skin's natural cell turnover and is extensively studied for softening the look of fine lines and refining texture. In a serum, it absorbs quickly and pairs well with hydrating and soothing actives to keep skin comfortable.

Use it well

• Start two or three nights a week; build up gradually.
• Apply at night to dry skin, then moisturise.
• Buffer with a Hyaluronic Acid Serum if your skin runs dry.
• Wear SPF daily — retinol increases sun sensitivity.

Our renewal serum

Our Retinol Serum delivers vitamin A comfortably; the R+R (Renovage + Retinol) range pairs it with a longevity active. Learn how it works on The Science page.

Frequently asked questions

Can I use retinol under my eyes?

Use it cautiously there, or choose a dedicated eye treatment like PRIME Eye for that delicate skin.

What if my skin gets flaky?

Reduce frequency, buffer with moisturiser, and build back up slowly once your skin settles.