The Correct Order to Apply Your Skincare Routine

Even the best products underperform if they're applied in the wrong order. The general rule is simple: work from thinnest to thickest texture, so lighter actives absorb before heavier ones seal them in.

Morning

1. Cleanser — start with a clean base, like the Revive & Renew Cleanser.
2. Antioxidant serum — a Vitamin C Serum for daytime defence.
3. Eye treatment — such as PRIME Eye.
4. Moisturiser — like PRIME Face.
5. SPF — always last, every morning.

Evening

1. Cleanse (double-cleanse if wearing SPF or make-up).
2. Treatment serum — copper peptides or, a few nights a week, retinol.
3. Eye treatment.
4. Moisturiser or night treatment to seal everything in.

A few rules of thumb

Allow each layer a moment to absorb, don't overload with competing actives, and keep mornings about protection, evenings about repair. Add a Hyaluronic Acid Serum onto damp skin whenever you need extra hydration.

Frequently asked questions

Where does hyaluronic acid go?

Onto damp skin early in the routine (after cleansing), before heavier creams that seal it in.

Do I wait between steps?

A short pause helps each layer absorb, but you don't need to wait long — a minute or so is plenty.