The Benefits of Exfoliation — and How to Do It Safely

Exfoliation removes the build-up of dead cells on the skin's surface, revealing fresher skin beneath and helping the rest of your routine absorb better. Done well, it brightens and smooths; done too aggressively, it can compromise the skin barrier. Balance is everything.

Physical vs. chemical exfoliation

Physical exfoliants (scrubs, cloths) buff away dead cells manually; chemical exfoliants (AHAs, BHAs, enzymes) dissolve the bonds holding them. Chemical exfoliation is generally gentler and more even, but either can over-strip if overused — so frequency and formulation matter more than intensity.

Why exfoliate

• Smooths rough texture and boosts radiance
• Helps unclog pores and refine their appearance
• Improves absorption of serums and treatments

How often, and how gently

For most skin, one to three times a week is plenty. Choose a formula suited to your skin type, avoid over-exfoliating, and always follow with hydration and daytime SPF — freshly exfoliated skin is more vulnerable to the sun. Explore treatments in our Masks & Treatments collection, and start every routine with a gentle Revive & Renew Cleanser.

Frequently asked questions

Can I exfoliate every day?

For most people, no — one to three times a week protects the barrier. Listen to your skin and cut back if it feels tight or sensitised.

Should I exfoliate before or after cleansing?

Cleanse first, then exfoliate on clean skin, then hydrate.