The Benefits of Anti-Ageing Serums

If a moisturiser protects and a cleanser prepares, a serum treats. Because serums are concentrated and lightweight, they're the most efficient way to deliver active ingredients — making them the engine of an anti-ageing routine.

Why serums matter

• Higher active concentration than most creams.
• Lightweight textures that absorb quickly and layer well.
• Targeted results — you can choose the exact concern to address.

The actives to look for

Copper peptides for firmness, retinol for renewal, vitamin C for brightness, hyaluronic acid for hydration. A copper-peptide serum like the Anti-Aging Super Serum is a versatile, well-tolerated starting point. See how the actives work on The Science page.

Frequently asked questions

Do I apply serum before or after moisturiser?

Before — serum treats, then moisturiser seals it in.

Can I use several serums at once?

Yes, layered thinnest to thickest, or split between morning and night to avoid clashing actives.