Skincare Myths It's Time to Stop Believing

Skincare is full of persistent myths that waste money and, sometimes, harm skin. Here are the most common ones — and what the evidence actually says.

Myths, debunked

• "Expensive always means better." Price doesn't guarantee results — evidence does. Look for published data.
• "Oily skin doesn't need moisturiser." Skipping it often makes oiliness worse.
• "Natural is always safer." Plenty of natural ingredients irritate; plenty of synthesised ones are gentle and well-studied.
• "You only need SPF when it's sunny." UVA passes through cloud and glass year-round.
• "If it tingles, it's working." Tingling is often irritation, not efficacy.
• "Results should be instant." Real change from actives builds over weeks.

How to cut through the noise

Trust evidence over marketing. Brands that publish clinical results let you judge for yourself — which is exactly why we do. Understand the actives behind the claims on The Science page.

Frequently asked questions

Are "clean" or "chemical-free" products better?

Everything is made of chemicals. What matters is whether an ingredient is safe and effective — not whether it's marketed as "clean."

Do pores open and close?

No — pores don't have muscles. Warmth and exfoliation can make them look clearer, but they don't literally open and shut.