How to Reduce the Look of Wrinkles with a Retinol Serum

Retinol — a form of vitamin A — is one of the best-studied anti-ageing ingredients in skincare. Used correctly, it can help soften the appearance of fine lines and wrinkles and improve texture over time. Used carelessly, it can leave skin irritated. Here's how to get the benefits without the downside.

What retinol does

Retinol supports the skin's natural cell turnover and is well studied for helping to reduce the look of fine lines and uneven texture. Because it encourages renewal, results build gradually — consistency matters more than concentration.

How to use it well

• Start slow — two or three evenings a week, building up as your skin adjusts.
• Apply at night to clean, dry skin, then moisturise.
• Always wear SPF the next day — retinol can increase sun sensitivity.
• Pair thoughtfully — combining retinol with soothing, replenishing actives helps minimise irritation.

The Osmotics approach

Our Retinol Serum is formulated to deliver retinol's benefits comfortably, and our R+R (Renovage + Retinol) range pairs it with a longevity active for an even more considered routine. Learn how the actives work on The Science page.

Frequently asked questions

Can I use retinol every night?

Eventually, yes — but build up gradually. Start with a few nights a week and increase as your skin tolerates it.

What shouldn't I mix with retinol?

Avoid layering it with other strong actives at the same time. Save vitamin C and copper peptides for the morning, retinol for the evening.