How to Choose the Right Face Serum for You

Serums are the most concentrated step in a routine — but with so many on the market, choosing one comes down to matching the active to your goal. Here's how to decide.

Match the serum to your concern

• Firmness and fine lines — copper peptides or retinol.
• Dullness and dark spots — vitamin C and other antioxidants.
• Dehydration — hyaluronic acid.
• Sensitivity — soothing, barrier-supporting formulas.

Formulation matters

A serum is only as good as its ability to deliver actives into the skin. Look for thoughtful formulation and, ideally, published results — not just a long ingredient list. Read how ours are built on The Science page.

A great all-rounder

The Anti-Aging Super Serum pairs copper-peptide technology with a lightweight, fast-absorbing texture — a smart first serum for most skin.

Frequently asked questions

Can I use more than one serum?

Yes — layer thinnest to thickest, and consider using different actives morning and night to avoid clashes.

How much should I apply?

A few drops is usually enough. Serums are concentrated, so more isn't better.