How to Create an Effective Anti-Ageing Routine

An effective anti-ageing routine doesn't need a dozen steps — it needs the right ones, done consistently. Here's a simple, evidence-based framework you can build on.

The core routine

1. Cleanse — a gentle, non-stripping cleanser like Revive & Renew, morning and night.
2. Treat — a copper-peptide serum or moisturiser like Blue Copper 5 PRIME Face; add retinol a few nights a week.
3. Target — dedicated care for the eyes with PRIME Eye.
4. Hydrate & protect — moisturiser, then SPF every morning.

Make it stick

Consistency beats complexity. Choose formulas you'll genuinely use twice a day, introduce new actives one at a time, and give your routine several weeks before judging results.

Frequently asked questions

What's the minimum effective routine?

Cleanser, one treatment, moisturiser and SPF. Everything else is an optional enhancement.

Morning vs. night — what changes?

Mornings focus on antioxidants and protection; nights focus on renewal and repair.